communicate
effectively

FAF STUDIO was established to help businesses improve their strategic corporate communications. If you are selling something, you’re in business. At the core of every enterprise is a brand, with an identity, that reflects values, that in turn are perceived by any entity that comes into contact with your company. Therefore developing and managing that reputation, online and offline is one of the keys to your success. If you take care of your brand or not, your brand is sending a message. So you’d better be in charge of it. Your corporate identity is the foundation upon which all other communication rests firmly. Therefore creating this strong foundation is key to developing your brand strategy and communication clearly & effectively in the future. Let’s distinguish between three key terms to build a great brand:

Brand: how your company is perceived
Branding: actions taken to craft an image of your company.
Brand identity: the collection of tangible brand elements that together create one brand image.

Initially, we asses together through our extensive brand assessment procedure, where your brand is now and were we want to take it in the future. This requires rigorous honesty and an objective look at the current situation. From there we develop your brands voice and image. Subsequently we use your new Brand Identity Guide and create a Brand Strategy Guide. The final step is the implementation of the Brand Strategy into a long term Media Plan supported by analytics and monitoring.